Notre histoire
Creation of the company
Captivated by his experience in Africa, imbued with the cultures and know-how he discovered during his stay, René Albanu returned to Paris with a deep conviction: to share these riches with the rest of the world. His Maasai bracelet, a witness to his journey and his immersion in a vibrant culture, does not leave him, a constant reminder of this adventure that marked his mind.
Back in the French capital, René Albanu decided to make his desire to share and celebrate cultural diversity a reality. He thus created his own company, which he soberly named “Albanu”. This company, much more than just a business entity, embodies its vision of a world where differences are celebrated and valued. Through Albanu, René wishes to offer others the opportunity to discover and appreciate the treasures he encountered during his journey in Africa.
Move to the Principality of Monaco.
René Albanu settled in the Principality of Monaco in the 1930s, attracted by the prestige and dynamism of this small coastal state. Fascinated by the elegance of the Riviera and seduced by the sunny climate of the region, he saw Monaco as the ideal setting to bring his entrepreneurial ambitions to life.
In this high place of social society, René Albanu brings with him his visionary spirit and his taste for innovation. He quickly seized the opportunities offered by this cosmopolitan and enterprising microcosm. Inspired by the luxurious and refined atmosphere of Monaco, he decided to create his own company, imbued with his unique sense of style and excellence.
Thus, in the upscale salons and elegant streets of the Principality, the name Albanu quickly became synonymous with quality, elegance and know-how. René Albanu, with his unrivalled flair for business and his dedication to excellence, contributes to making Monaco a centre of innovation and creativity in the field of luxury.
Wartime.
After the deportation of his father and foreman during World War II, René Albanu finds himself faced with a difficult choice: give in to fear and resignation, or act to defend his convictions and resist Nazi oppression. Driven by a deep sense of duty and justice, he decided to put his know-how at the service of the resistance.
Transforming the family factory into a clandestine bastion of the struggle against the occupier, René Albanu oriented production towards the manufacture of weapons and equipment for the resistance movements. Despite the high risks and constant pressure from the enemy, he carried out this secret enterprise with courage and determination, refusing to give in to the threat hanging over him and his loved ones.
Thanks to his ingenuity and unwavering commitment, René Albanu was able to provide freedom fighters with the necessary means to fight against the occupation. His clandestine weapons became essential tools in the resistance, helping to weaken the enemy and sustain the hope of liberation.
At the risk of his own life, René Albanu embodies the values of courage, determination and solidarity that drive the heroes of the resistance. His exemplary commitment to the fight against Nazi oppression will remain engraved in history, testifying to the strength of human will in the face of the darkest adversity.
Creation of the first elephant hair bracelet.
On the sacred ground trodden by African elephants, the workshops of Maison Albanu have given birth to a revolution in the world of jewelry: the creation of the first elephant hair bracelet. This bold innovation marks the beginning of an era where craftsmanship meets conservation, where beauty is fused with environmental responsibility.
Elephant hair, a symbol of the power and majesty of these emblematic creatures, became the basic material for the unique creations of Maison Albanu. Through refined artisanal techniques, each bracelet is braided with infinite patience and unwavering dedication, embodying the very spirit of exceptional craftsmanship.
These singular pieces of jewelry are not only works of art, but symbols of a deep commitment to the preservation of wildlife. Indeed, every sale contributes directly to the protection of elephants, ensuring a sustainable future for these wonderful creatures.
With two decades of hard work, the House of Albanu has positioned itself as a pillar of the ethical and responsible jewelry industry. Our growing reputation in fine jewelry, combined with our commitment to animal welfare, reinforces our legitimacy and positive impact on the world around us.
The Washington Convention of 1975 put CITES for elephants.
The marketing of elephant hair became regulated: Albanu signed and joined it immediately.
CITES (Convention on International Trade in Endangered Species of Wild Fauna and Flora or Washington Convention) is an international agreement between States, adopted on March 3, 1973 and entered into force in 1975.
It aims to ensure that international trade in specimens of wild animals and plants does not threaten the survival of the species to which they belong.
To do this, it uses a system of permits and certificates issued under certain conditions.
Today, more than 5,950 animal species, including elephants, and 32,800 plant species are protected by CITES from overexploitation to fuel international trade.
Albanu is and will remain henceforth, because of its commitment, the only jewelry brand in the world to have the authorization to market elephant hair.
Death of René Albanu.
After the death of René Albanu, his son-in-law took over the reins of the family business. With a different vision, he decided to change course by focusing on creating more commercial, affordable and high-volume products. However, this new orientation seems to be gradually eroding the splendour and prestige inherited from the past.
Indeed, while the company is committed to mass production and the democratization of its products, it seems to be gradually losing the touch of elegance and exclusivity that once made it famous. The creations, once unique and refined, now seem to blend into the crowd, losing their distinctive shine.
Despite the changes made, Maison Albanu nevertheless retains its heritage and ancestral know-how. However, the focus on profitability and large-scale marketing seems to dilute the very essence of the brand, gradually depriving it of its magic and aura of yesteryear.
In this new era, marked by divergent strategic choices, the company must carefully navigate the need to adapt to market trends and the maintenance of its heritage and core values. Only the future will reveal whether this move towards more accessible products will be beneficial in the long term or whether it risks compromising the very essence of Maison Albanu.
Introduction of horsehair, creation of the Equus collection.
Man’s noblest conquest, the horse, now finds a new incarnation in our creations. The simplicity and splendour that emanate from horsehair have naturally made it a pampered raw material in our workshops.
The Equus collection embodies this harmonious alliance between equestrian tradition and timeless elegance. Our artisans, imbued with the passion for this majestic animal, meticulously shape each piece, celebrating the strength and beauty of the horse through unique jewelry.
Working with horsehair goes far beyond just creating jewelry. It is a tribute to the deep bond between man and animal, an approach marked by respect and gratitude towards these exceptional companions on the road. Each strand of horsehair is delicately collected, with the utmost respect for your horse’s well-being, testifying to our commitment to the respect and protection of these wonderful creatures.
Thus, the Equus collection embodies the perfect alliance between exceptional craftsmanship and equestrian passion, offering jewelry that tells a story, that of the complicity and timeless beauty of horses.
Introduction of the buffalo horn, creation of the Savane collection.
Force of nature, symbol of a vigor that makes him a lord with quiet power, the Ox is a totem animal of an astonishing sweetness. It is in this spirit that Maison Albanu drew its inspiration to create the Savane collection, an ode to the majesty and grace of this emblematic animal of the vast African expanses.
Each piece in the Savane collection reflects the strength and elegance of buffalo and elephant hair, capturing the very essence of these majestic animals. Our craftsmen, imbued with respect and admiration for this iconic creature, have made these qualities shine in each of the compositions, paying homage to its value and grandeur.
The buffalo horn, a symbol of resilience and power, has imposed itself in this collection. The result of a deep reflection carried out by our workshops, it perfectly embodies the eminence and nobility of this totem animal. Each lucky bracelet created with this raw material breathes the very essence of the African savannah, evoking the vast plains where the buffalo reigns supreme.
Thus, the Savane collection offers much more than jewelry. It offers a sensory and emotional experience, nourishing both your adornment and the symbolism that envelops you when you wear these creations inspired by the quiet force of nature.
Albanu becomes the Patented Supplier of S.A.S the Prince of Monaco.
By Sovereign Decision dated 31 December 2004, H.S.H. the Sovereign Prince of Monaco honoured the company by granting it the prestigious title of “Patented Supplier”. This recognition illustrates the excellence and constant dedication of the Maison Albanu to exceptional craftsmanship and impeccable service.
By becoming the Patented Supplier of H.S.H. the Prince of Monaco, Albanu is committed to maintaining the highest standards of quality and integrity in each of its creations. It is a privilege and an honour for us to contribute to the radiance and influence of the Principality, by offering unique and refined pieces that embody the very essence of Monegasque luxury and elegance.
This prestigious distinction reinforces our commitment to continue our quest for excellence and innovation, while preserving the artisanal traditions that have made Maison Albanu famous for decades. We are proud to be able to continue to serve the princely family and to carry on the legacy of quality and distinction that characterises our brand.
As a Patented Supplier, we are determined to honor this recognition by offering our customers unique and unforgettable creations, up to the most demanding expectations. It is with a deep sense of gratitude and pride that we accept this title, and we pledge to wear it with dignity and respect, now and in generations to come.
Takeover of the Albanu company by Jean-Philippe Claret.
The purchase of the Albanu company by Mr. Claret marks the beginning of a new era, a continuation of the human adventure begun by René Albanu himself. It is a renewed commitment to the animal cause and a broader vision that guides the steps of this emblematic company.
In this new phase, the return to our roots is at the heart of our approach. We return to the very essence of what made Albanu so special: respect for nature, the promotion of exceptional craftsmanship, and a deep commitment to the preservation of the animal world.
Under the leadership of Jean-Philippe Claret, Albanu is reinventing itself while remaining faithful to its founding values. Each creation reflects our unwavering commitment to beauty and authenticity, while supporting initiatives that work for animal welfare and environmental protection.
Through this acquisition, we are committed to continuing the brand’s legacy of quality and excellence, while infusing new energy and a vision that is resolutely focused on the future. We are determined to make every piece of Albanu jewelry a symbol of refinement, ethics and responsibility, thus upholding the values that have always been at the heart of our company.
The human adventure continues, more inspiring than ever, with the ambition to restore Albanu to all its splendour and greatness, while advancing the cause that is dear to us, that of the preservation of our planet and its most precious inhabitants.
Introduction of the giraffe hair.
Collected from the ground in a gesture of respect, giraffe hair is a material of rarely equalled nobility. Its uniqueness and symbolism make it a fascinating source of inspiration. Learn, with us, to appreciate all its richness and history.
By working with such a singular material, our workshops invite you on a journey to the heart of aesthetics, culture and nature. Every braid, every handling, is a testament to our commitment to preserving the beauty and majesty of this iconic animal.
Through your giraffe hair bracelet, you become an actor in the preservation of these giants of Africa, thus contributing to the safeguarding of the biodiversity of the bush which is their natural habitat. Each piece of jewelry then becomes the symbol of a noble cause, that of the protection of endangered species and the preservation of our planet.
By choosing Albanu, you are opting for much more than just a fashion accessory; You join an engaged community, aware of the importance of preserving the beauty and diversity of our world.
The Washington Convention of 1975 establishes “CITES” certificates for giraffes.
As the marketing of giraffe hair became regulated, Albanu also signed and fully adhered to this new Convention, immediately.
Each of our giraffe hair bracelets comes with a CITES certificate demonstrating that its origin is perfectly legal and, what’s more, will help protect it!
Our giraffe hair bracelets are no longer just good luck charms, they show your commitment.
Albanu Wildlife Foundation
The creation of the Albanu Wildlife Foundation marks a turning point in our commitment to the protection of African wildlife, symbolized by the iconic African elephant. Beyond our centuries-old contribution to the preservation of this majestic species, we aspire to act more globally to preserve the integrity of the African bush ecosystem.
This deep commitment is carried by a passionate founder, Margaux Claret, whose unwavering benevolence guides each of our actions. The creation of the Albanu Wildlife Foundation is the culmination of this desire to take concrete action for the conservation of biodiversity and the safeguarding of natural habitats in Africa.
Within this foundation, we are committed to carrying out various and varied actions, ranging from the protection of elephants and other endangered species to the fight against poaching, through the awareness of local populations and the implementation of sustainable development projects.
Albanu Wildlife Foundation is much more than just an organization: it is a commitment to the future of our planet, a call to action to protect and preserve the wonderful diversity of wildlife in Africa and beyond. We are proud to invite you to join us on this journey, because it is together that we can make a difference.
Introduction of Apple Leather.
Apple leather straps embody the very essence of eco-friendly and responsible elegance. Aware of the urgency to preserve our planet, Maison Albanu has taken the bold decision to reorient its collections towards environmentally friendly materials.
With this in mind, we have chosen to remove all collections that did not meet our ethical requirements, even the most emblematic ones. No more steel Cape Horn, goodbye to marine cables, whatever their “responsible” origin. We have decided to favour materials that demonstrate our commitment to sustainability and respect for nature.
Apple leather, an innovative material, perfectly embodies this vision. Made from apple residue, it offers an ecological and sustainable alternative to animal leather. The Albanu workshops have seized this opportunity to exploit the full potential of this innovative material, highlighting its aesthetic aspect and its unique qualities through creations that are as elegant as they are responsible.
Thus, Albanu apple leather bracelets are much more than just fashion accessories; They represent a commitment to preserving the environment and promoting ethical and sustainable fashion. By choosing Albanu, you are opting for jewelry that reflects your values while preserving the beauty and richness of our planet for future generations.
Introduction of Mammoth hair and ivory: creation of the Mammoth collection.
Global warming is causing vast territories that have been trapped in ice for thousands of years to thaw. Every year, new mammoth fossils are discovered, offering a unique window into a distant past.
During our explorations, we had the privilege of discovering near the fossils hairs that were still intact, preserved by frost for millennia. After months of meticulous research and effort, we managed to collect a few precious grams of mammoth hair, among which were specimens of exceptional quality, preserved in their entire length.
These hairs, associated with rare ivory fragments, have been carbon-14 dated by the prestigious CIRAM laboratory, revealing an impressive age of more than 40,000 years. Of the mythical woolly mammoth, which disappeared thousands of years ago, all that remains today are legends, symbols and an inexhaustible source of inspiration.
This is what we crystallize with Albanu through our new “Mammoth” collection of a rare exclusivity. Each piece in this collection embodies the echo of a vanished world, capturing the very essence of history and fascination with these majestic creatures.
By wearing a piece of jewelry from the “Mammoth” collection, you connect to a distant past and a bygone era, while celebrating the eternal beauty and eternal fascination with these giants of the Ice Age.
Creation of the Shanga Collection.
The Shanga Collection by Albanu is much more than just a range of jewelry; It is a masterful fusion between the raw elegance of the raw materials and the precious brilliance of the gems. Designed in the spirit of “Shamballa” bracelets, each piece embodies organic beauty and sophistication, resulting in unique creations that captivate the eye and soul.
Each bracelet in the Shanga Collection is an ode to harmony, skilfully combining the robustness of the marine cord with the bewitching warmth of buffalo pearls or Tahitian pearls. Buffalo pearls, from the lands of Asia, offer a deep and lustrous black, symbolizing authenticity and rusticity. Their marriage with the marine cord evokes traditional craftsmanship imbued with charm and character.
Tahitian pearls, on the other hand, are jewels of the Pacific Ocean, of rare and irreplaceable beauty. Their mysterious shades and depth of color pay homage to the exotic elegance of the islands. Combined with the marine cord, they create a sophisticated yet casual aesthetic that’s perfect for any occasion.
Finally, gold or diamond beads add the ultimate touch of luxury and sparkle to every Shanga bracelet. They symbolize strength and inner beauty, reminding us that true elegance lies in the details. With the Shanga Collection, Albanu celebrates the perfect combination of nature, sophistication and luxury, offering its customers jewelry that transcends time and trends.
EVEN MORE: 2024 is a pivotal year for us.
10% on each of our sales, even 50% for sales of our special Albanu Wildlife Foundation collection, are donated to our foundation.
Follow our actions, participate in them, get involved in our partnerships: it is together that we proudly carry this dedication!
The elephant, like the rhinoceros, like all the biodiversity of the African bush, so that they can live there, so that they continue to make us dream of a better world, both for them and for us, their preservation is our duty.
May this symbol shine on your wrist.
